Challenge: Keep Doordash top of market and mind for busy US customers.

Insight: People want to be taken care of and food delivery feels like someone is caring for them.
Idea: Use childhood nostalgia and memories by using custom DoorDash themed lunchboxes with personalized notes inside of them for a limited amount of time. This experience would replicate the feeling of getting food packed with care from someone special, this time from DoorDash.

Copy and Art Direction by: Vienna Revis and Rebecca Strotsky

Packaging

SOCIAL

OOH

NOTES